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How are you?! We're almost at Friday, I'm dying to know what you're doing this weekend!

This week I met up with an old friend and he told me he didn't love his job. I told him I would help him with his LinkedIn, since that app has ultimately changed my life.

And these were all the juicy secrets I told him, that you can implement today to position yourself as a thought leader in your field (and get recruiters in your inbox rather than going out to look for them).

Your profile picture is your digital handshake. Before anyone reads a single word about you, they've already formed an impression.

You don't need a professional photoshoot. You need:

Bonus points if you find a picture of yourself giving a speech

LinkedIn lets you signal that you're open to opportunities without broadcasting it to your entire network (including your current boss). Use the "Recruiters only" setting when you activate Open to Work.

Your LinkedIn profile is your 24/7 pitch. Here's how to make it actually work:

Add Your Skills

LinkedIn's algorithm uses your skills section to surface you in recruiter searches. Don't leave it empty. Add every relevant skill — both technical and soft.

Turn on Creator Mode

Creator Mode unlocks extra visibility features and shows a "Follow" button on your profile instead of just "Connect." This matters more as your audience grows. Turn it on.

Bullet Points for Each Role… With Numbers

For every job you've had, write bullet points that include tangible outcomes. Numbers make everything more credible.

Instead of: "Worked on backend services"

Write: "Reduced API response time by 40% by refactoring legacy microservices, improving latency for 2M+ daily users"

If you can't measure it, describe the impact. Scope matters too, team size, project scale, and stakeholders

If you have thoughts on what you want to see, hit reply. I actually read every email.

Add Skills to Every Single Role

LinkedIn lets you attach skills directly to each job experience. Take the time to do this. It tells the algorithm — and recruiters — exactly what you brought to each role.

Add Certifications

Certifications signal that you're investing in your growth. If you have them, add them. If you don't, consider getting a couple of relevant ones — there are tons of free and affordable options out there.

Get Recommendations

Ask people you've worked with to leave you a recommendation. Former managers, colleagues, or collaborators — all of it counts. Social proof is powerful. Don't be shy about asking.

Here's the secret nobody tells you: you don't have to post every day to win on LinkedIn.

Once a week is enough. Seriously. The algorithm rewards people who post consistently, and consistency at once a week is way more sustainable than burning out trying to post daily.

What should you post about? That's a whole conversation on its own — and if you're curious about content strategy (including what actually performs well), reply to this email and let me know. I can do a deep dive on that.

One authentic post per week beats seven mediocre ones (OR AI GENERATED ONES!!!)

Don't wait for opportunities to find you. Go find them.

For every company you'd love to work at, add as many recruiters as you can find. Then go beyond recruiters — add engineers, product managers, team leads, anyone doing work you're interested in.

The goal isn't to spam people. It's to get on the radar of the right humans at the right companies.

Connecting is step one. Actually talking to people is where the magic happens.

Send personalized messages. Ask for coffee chats. Be genuinely curious about what people are working on. The goal is to be a real human on a platform that can feel very robot-y.

LinkedIn is a networking tool. It only works if you actually network!!!!

This one is the long game, and the most rewarding.

Pick a lane. What do you know well? What are you learning? What problems have you solved that others are struggling with? Start sharing that knowledge — through posts, carousels, short tips, personal stories.

You don't need to know everything. You just need to know something valuable to someone else, and be willing to share it generously.

Over time, showing up consistently with useful content builds trust and credibility. People will start coming to you instead of you having to chase them.

"What Is Claude? Anthropic Doesn't Know, Either" — The New Yorker → A journalist spent months inside Anthropic trying to figure out what Claude actually is, and honestly, same.

"The Trial of Gisèle Pelicot's Rapists United France and Fractured Her Family" — The New Yorker → The woman who said shame must change sides and meant it — a must-read.

This Is Why You’re Not Rich in 2026! (how to get financially free)→ My favorite two creators on a podcast!!!! I’ve already listened to it twice!!!!!

HERE IS TO YOU HACKING YOUR WEEK!!!!!!!

Denisse